Despite being one of, if not the most, popular video game in the world right now, Fortnite developer Epic Games has seen their revenue from the game drop by nearly 50% in the last month.
Compared to December 2018, revenue generated from Fortnite dropped 48% in January 2019. Given how much money is normally spent during the festive period, a decline in revenue was expected, although Epic Games probably weren’t expecting to see their revenue half in such a short space of time.
Another possible explanation for the drop in revenue could be due to January being caught between Season 7 and Season 8 of Fortnite’s battle pass. Most players would have purchased their battle pass for Season 7 in December, while Season 8 releases in a few days.
However, given that revenue would have increased in December compared to previous months, there won’t be too much cause for alarm from Epic Games given that current revenue for Fortnite, when compared to average months, won’t have dropped as much as it did between December 2018 and January 2019.
While revenue may have dropped, Epic Games is still hugely profitable, having made a staggering $3 billion in profit last year. According to Sensor Tower, Fortnite was making $1.23 million a day just from the iOS version of the game. When you add in the revenue streams from the Android, PC and console versions of the game, it’s clear to see that Fortnite is still a massive money maker and is likely to remain so for some time yet.
Fortnite originally launched as a PvE game that saw players team together to battle waves of zombies. Unfortunately, it didn’t prove to be a massive hit, so Epic Games decided to create a battle royale version by taking the best elements from Fortnite: Save the World, such as the building mechanic and customisation. As they say, the rest is history.